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Life Science Marketing Radio

Chris Conner

Life Science Marketing Radio

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Life Science Marketing Radio

Chris Conner

Life Science Marketing Radio

Episodes
Life Science Marketing Radio

Chris Conner

Life Science Marketing Radio

Good podcast? Give it some love!
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Episodes of Life Science Marketing Radio

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In this episode, I spoke to Cassandra Rix, the owner and chief leadership coach at The Resonance Coach. Our conversation centered around understanding individual motivations and expectations within group efforts, especially in the context of co
In my recent conversation with Larry Kaplow, we talked about brand strategy in the life sciences, why, when and how.Defining Brand StrategyWe kicked off the discussion with Larry describing the danger of not having a strategy. In a world overlo
David Ormesher, the CEO of CGLife, and I had a conversation about communicating science broadly to the public and within the scientific community. David went immediately to the power of storytelling in making science approachable. He highlighte
By now, I imagine most of you have interacted with ChatGPT in some way. You can use it to summarize a document, brainstorm a campaign or plan a vacation away from technology. The capabilities are mind-boggling and the BS (if you detect it) is a
Susanna Harris is the Director of Community at Breakout Ventures. She is also the Founder of PhD Balance, a collaborative community empowering graduate students to build their personal and professional resilience and the 2023 recipient of the S
Jeffrey Kiplinger is the co-founder and partner at Selling Science, a consulting firm dedicated to helping life science, contract research, and tools companies boost revenue by building and optimizing their scientific sales teams. He is also th
Note: For this episode, I asked ChatGPT to write a summary based on the transcript of our conversation. I enjoy doing these interviews and consider myself a decent writer. However, it takes a lot of time each week to write a summary that I find
All of us in the life sciences are in the business of making the world healthier. The instruments and reagents we sell and the technologies and therapies that result save lives. A scientist (after a lot of research) will look at a disease or p
I traveled to Disneyland Orange County for AACC ADLM back in July to connect with a few folks and walk the floors of the exhibit hall. I was on my way out when Derek Hamre from Launchworks CDMO stood up at his table and got my attention with th
Jamie Gier is the Chief Marketing Officer at Dexcare, responsible for establishing the company as a category leader in modernizing the way consumers discover, access, and choose their healthcare services – from digital search to booking an appo
Julie Garlikov is Chief Commercial officer at Sherlock Biosciences where they are developing over-the-counter diagnostics to put answers in the hands of consumers and empower them to make better health decisions.Sherlock is developing two platf
Cheri Walker and her colleagues started Rhinostics in the middle of the pandemic in response to the massive increase in testing volume required to keep faculty and students at Harvard safe from Covid. That’s a story in itself. The principals ne
Hiring people is difficult, expensive and risky. It’s a skill in itself for which most of us get very little practice. I talked to Ken Schmitt about how hiring has changed and a few things to think about when filling a role on your team. Fun fa
It will come as no surprise that I have talked to a number of people in marketing and sales recently. (That’s literally half of my job.) Sometimes, those conversations all seem to point in the same direction. This month is one of those times.Th
If you are a founder of a biotech or life science startup, you don’t want to miss this episode. If you’re not, you may still find it fascinating. I talked to Sal Buscemi about family offices and what kinds of assets they invest in.Until recentl
Steve Harvey and his business partner managed to raise enough money to rent some lab space in Cambridge (UK) to get started on an idea they had for synthesizing template-free DNA. The StartThey invited an investor to meet them at the lab where
Before becoming the CEO of Diaago, a distributor of labware for life science, Jackson Hyde spent some time managing a staffing agency, placing day labor with companies filling short-term needs. That gave him an appreciation of flexibility and
If you don’t know SAMPS, you’ve been missing out. It’s the only association for Sales And Marketing Professionals serving the Sciences. I’ve been a member since 2014 and it has been a huge boost for me in terms of networking with and learning f
I’m a big fan of The Prof G Podcast. Scott Galloway is a thoughtful guy and I’ve learned a lot from him. One of his common phrases is “It’s hard to read the label from inside the bottle.”By that, he means, whether looking at ourselves or our bu
David Enloe is an organizational culture architect. I found him on LinkedIn and had to find out what that was besides damn good personal branding. I’m always interested in company culture, its value, and how it’s established and sustained.He wa
“Give a man a fish and he eats for a day. Sell him the hook, line and rod and get a higher valuation.” - Unknown ;-)KromaTiD™ is in the business of helping researchers working on cell and gene therapies make sure, for example, that their CRISPR
Just as scientists are curious about the “how” of the world, Lee Jay Lowenstein was curious about the “why”. That led to his becoming an ordained Orthodox rabbi. He was also a high school teacher and principal before spending some time in a non
Cole Yancey was unsatisfied being a bench scientist. So much so, he asked the freezer repair guy about how to get out of the lab. “Maybe I can do what you’re doing.” The freezer guy was not helpful. It reminds me of a scene from Top Gun.1st Les
David Nathan wrote a children’s book in the carpool line at his kids’ school. ChatGPT delivered the text and he used Midjourney to illustrate the main character.Generative AI applications like ChatGPT and Midjourney are dominating conversation
Have you been considering creating a podcast for your company? You may be wondering about gear, recording and editing software, structuring interviews etc… Long-time listeners will recognize my buddy David Shifrin. He and I started podcasting a
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