With degrees in art and mechanical engineering coupled with years of experience as a systems engineer, Juhan brings a complex understanding to his role as Creative Director of GoInvo, a healthcare user experience (UX) design firm. At GoInvo, Juhan leads a team designing services that facilitate patient engagement and work to impact health outcomes on all sides: from product design to public policy. 

Episode Highlights

• Crucial challenges in integrating both patient and clinician perspectives in design
• The “profit over people” philosophy he’s observed in some systems
• How a “constant review of systems” model could help shift health intervention to be proactive rather than reactive
• Where Juhan sees the future of primary care heading
• How improved primary care benefits society as a whole
• A few of the under-researched areas of health that he sees as top priorities
• How Juhan expects the data-sharing model to evolve over time
• Use cases for a more diversified data pool
• His experience with patients’ willingness to share their data
• How design and UX can help advocate for policy change
• What Juhan thinks customers really want from digital health services
• The All of Us research program from the National Institutes of Health (current GoInvo project)

Links 

https://www.linkedin.com/in/juhansonin/

https://goinvo.com

https://allofus.nih.gov