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PharmaMarketing 411Episodes
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PharmaMarketing 411
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Episodes of PharmaMarketing 411
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Co-hosts Will Brown and John Hinkle are thrilled to welcome Janice MacLennan to this episode of PharmaMarketing 411 to have a conversation about what the pharma industry can do to improve the approach to brand strategy. We talk about how Janice
Markus Saba is Professor, Executive In Residence, at The Center for the Business of Health at UNC’s Kenen Flagler Business School, and has a wealth of experience in the pharmaceutical industry and spent 25 years with Eli Lily in numerous senior
Professor Brian Smith has more than 40 years of pharmaceutical industry experience, ranging in roles from research chemist to marketing leadership, and academic research. He has advised multiple leading pharma companies on strategy - and he has
In this episode of the PharmaMarketing 411 podcast co-hosts Will Brown and John Hinkle talk with Vasanth Seshadri, Founder of The Sunny Side, a global creative agency located in Singapore. Vasanth is also the author of the book, Cultural Engine
Co-hosts Will Brown and John Hinkle talk about the evolving model for virtual customer engagement with Courtney Ness, founder of Field Factor Training. Courtney is an expert in sales training and shares her insights about the evolving nature o
Co-hosts Will Brown and John Hinkle talk about pre-commercialization and the importance of setting the stage before launching a new product with 2 experts: Maureen Franco and Mike Hodgson. Maureen and Mike are co-founders of the marketing insig
Justin Masterson is Senior Vice President of Strategy with Seek Company, a Cincinnati-based market research firm that specializes in connecting brands to customers by gaining insights through developing customer journey maps.Co-hosts John Hinkl
Co-hosts John Hinkle and Will Brown have a conversation about the perils facing pharma marketers and ad agencies when it comes to establishing a brand strategy. Suzanne Goss and Martin Mannion are experts in developing strategies for all types
Enrico Magnani is Italian, with a Ph.D. from Cambridge University in the U.K., and he is now serving as the General Manager of Helsinn China. If anyone knows what it will take for someone to have success in a global marketing or ex-pat role in
Naming a new drug is a complex process. So much so that we needed to dedicate two episodes to the topic. Co-hosts John Hinkle and Will Brown discuss the ins and outs, and the do's and don'ts when it comes to naming drugs with two specialists: N
Naming a new drug is a complex process. So much so that we needed to dedicate two episodes to the topic. Co-hosts John Hinkle and Will Brown discuss the ins and outs, and the do's and don'ts when it comes to naming drugs with two specialists: N
Co-hosts Will Brown and John Hinkle speak with Leo Reis, Global and US Marketing leader at Chiesi Rare Disease Group in Boston, MA. Leo shares his unique perspectives on best practices in rare disease marketing - which can be applied by all ph
In this episode, co-hosts John Hinkle and Will Brown explore the power of a podcasting platform and discuss the 3 C's for ensuring an internal podcast series is effective and creates engagement with an internal audience for maximum impact on im
Host Diane Petrone speaks with global healthcare leader Sara Bender, Vice President of Strategy with Silent AF at iRhythm, a company at the epicenter of healthcare diagnostic wearable technology and data science /machine learning. Sara shares
In this episode, host John Hinkle discusses with Mike Burrows the importance of new product planning, and how to effectively perform this vital element of the commercialization process. Mike is a life science industry veteran, primarily working
In this episode, co-hosts John Hinkle and Will Brown have an in-depth conversation with long-time pharma industry veteran Clint Burrus, President of Market Access Ashfield Engage. Clint has developed a high level of expertise focused on market
One problem that all pharmaceutical marketers face is how to convince payers that their innovative treatment is worth paying for. In order to make a compelling argument, pharma must develop a pipeline of "real-world evidence" that demonstrates
During this episode, host Diane Petrone has the pleasure of speaking with Pam Traxel , Senior VP of Alliance Development and Philanthropy at the American Cancer Society. Pam shares her experiences in the best ways to collaborate to develop a me
What does it take to have a collaborative relationship with a PBM or a GPO? What are the latest developments and implications related to 340B drug pricing designations? Check out our conversation with Craig Caceci VP of Trade Relations at Ascel
Rusty Rahmer is Head of Customer Experience Solutions at GSK, and a Board Director for the Digital Analytics Association. Rusty leads the implementation of multi-channel marketing strategies across. During this episode, we discuss multi-channel
Host Diane Petrone speaks with Mindy Hemcher about maximizing work performance and delivering your best every day. Mindy is with "A Game Talent Strategies" and she focuses on helping the life science industry identify top-tier human talent. Sh
In this episode of the PharmaMarketing 411 podcast, host Will Brown speaks with Ted Lawson, a multi-product marketing leader at Endo Pharmaceuticals about the importance of collaboration with internal and external partners to achieve optimal re
In this episode of PM411, host John Hinkle speaks with Mark Glackin, Senior Vice President, Migraine Strategy at Biohaven Pharmaceuticals. We talk about his perspective on how pharma brands win in the market by staying laser-focused on patients
In this episode of the PM411 podcast, host John Hinkle speaks with Aneil Batra of Novo Nordisk. Aneil shares his insights on the challenges and opportunities facing the pharmaceutical industry during the pandemic, and he offers insightful predi
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