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Social Distancing With FriendsEpisodes
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Social Distancing With Friends
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When Centro CEO Shawn Riegsecker isn't working until the wee hours or messing around with his new VR headset, he’s pondering why the ad industry doesn’t seem to understand that the future of digital media isn’t about coming up with workarounds
When Jerome Turnbull, AppLovin's director of media buying, isn’t hanging out with his chinchilla or tending an aquarium populated by blue velvet shrimp – a new hobby he acquired during the pandemic to bring a little more zen into his life – he’
When Emily Giannusa watches television or streams something, it’s research. As VP of digital marketing at HBO, Emily has worked on campaigns for Game of Thrones, Westworld, True Detective, Veep and, most recently, Euphoria, an Emmy-nominated se
Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, talks with AdExchanger about the Facebook ad boycott, misinformation in the run-up to the 2020 election and brand safety in the age of coronavirus.
Xaxis Global CEO Nicolas Bidon dials in from his home in South London to share insights on the growing importance of measuring outcomes, the flexibility of programmatic, the adaptability creative – and the hobbies he picked up in quarantine to
Nicole Cosby, chief data and compliance officer at cannabis ad compliance platform Fyllo, chats about the many challenges facing endemic cannabis brands, and the rise in cannabis ad demand during COVID-19. She'll also break down why publishers
Being an ad tech lawyer these days means there’s plenty to do, between CCPA and the advancing drumbeat of privacy. TripleLift Chief Privacy Officer Julia Shullman weighs in on the Google antitrust case and how ad tech companies be working with
The 230-year-old King Arthur Baking Company is embracing unprecedented demand as baking spikes during the pandemic. Marketing VP Bill Tine talks about creating stronger customer relationships, expanding its online sales during this surge and hi
Nicole Lesko, Meredith's SVP of data, ad platforms and monetization has been encouraged by a rise in RFPs and soaring demand in June, a sign that advertiser are returning to digital advertising even as the pandemic is on the rise. In this episo
Digital agency Jellyfish is marching on toward global expansion, despite the global pandemic. In this episode, CEO Rob Pierre talks to AdExchanger about the agency’s acquisition plans and how it manages client spend across a the evermore powerf
Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, reports in from his garage, aka, his home office. Keith shares why Adobe Advertising Cloud is pulling out of programmatic TV, why incrementality is start
In March, Elana Gold took over the chief marketer role at Del Monte Fresh, one of the major US fruit and produce companies, with big plans to promote whole new product lines, like a sweeter pineapple and a crispier version of lettuce. Since the
Snopes COO Vinny Green talks about how the company is leaning more into reader revenue as it builds up its brand as the go-to place for debunking the fake news that swirls on social media.
Esports evangelist Imari Oliver, CEO and founder of consultancy Bond & Play, on why gaming needs to be more than just "a box that you check;" what agencies need to consider as part of their diversity initiatives; and why brand that get into gam
From his home in Fairfield, Conn., Matt Prohaska talks about how publishers and the buy side are accessing talent in this pandemic era and offers career advice for those out of work or in transition.
Leading a team focused on travel advertising, the most heavily impacted industry during the pandemic, isn’t easy. TripAdvisor VP of global advertising Christine Maguire talks about leading with empathy as the travel business slowed to a halt.
How does a CEO think long term during a pandemic? PubMatic CEO Rajeev Goel shares why he hired through the downturn, his bullishness on the internet opportunity and what he’s doing to support diversity.
Lisa Valentino, EVP of Disney’s client and brand solutions team, digs into the quick adjustments she’s had to make with the world in constant upheaval. What initial adjustments did she have to make when the pandemic hit? How have Disney’s adver
Bidtellect CEO Lon Otremba on America’s phased reopening, the need for a brand-by-brand and region-by-region marketing strategy and the evolution of native advertising.
In March, NBCUniversal had “fortunately and unfortunately” just finished a recession-based ad sales deck, to pitch advertisers on strategies that worked during previous downturns, in case the economy did turn south this year, said Mark Marshall
Barry Adams, general manager of BidSwitch, lived abroad for 20 years, in China, Hong Kong and most recently London – until the end of January this year, when he got married and moved to New York City. A self-described bear and pessimist about
Havas Media Chief Data Officer Peter Sedlarcik is helping clients manage the economic downturn, a health crisis and a nationwide racial equality movement. He’s turning to the data to help clients measure ROI and branding impact while preparing
Marketer and diversity ambassador Belinda Smith talks about her personal experiences with systemic racism and how brands can put action behind their words of support for black and marginalized communities.
VMLY&R CEO Jon Cook is helping clients elevate their brand experiences and keep their relevance high as the pandemic reshapes consumer habits and forces the two functions closer together. He’s also tentatively venturing out into the newly reope
Last Wednesday, Tru Optik CEO and co-founder Andre Swanston distributed a letter to his team and shareholders about his intensely personal reaction to the murder of George Floyd and the subsequent protests. “The first time I was dragged out of
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