How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.

The New Tribe of Shopper

May 7th, 2018

A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping. These shoppers aren't defined by traditional demographics but by a mental and emotional connection to their brands.

The New Customer The Algorithm

Feb 3rd, 2018

Gwen Morrison introduces the bot as your new customer.

Aprons and Algorithms

Feb 2nd, 2018

Tim GreenHalgh on the science and art of designing retail.

Pivot to Passive

Feb 2nd, 2018

J. Walker Smith on how apps and AI will make shoppers and shopping passive.

Aprons Algorithms

Jan 25th, 2018

Reimagining Commerce Inside Amazon

Jan 25th, 2018

Learn from a panel of Amazon insiders how they have leveraged technology to weave into our lives.

Content & Commerce (1)

Jan 25th, 2018

Marketers are redefining how to weave brand stories into social media and other digital platforms of influence.

IoT Changes Design Thinking

Dec 11th, 2017

Tim Greenhalgh on a retail world in which things think.

Content & Commerce

Nov 1st, 2017

Reimagining Commerce_ Inside Amazon

Hermann Behrens: At times when the world is increasingly disjointed and disrupted, how do retailers respond?

The New Customer_ The Algorithm

Jun 6th, 2017

Aprons_Algorithms

Jun 6th, 2017

ABCs Of Data and Shopping Today.mp4 (iPad 2, iPhone 5 & Apple TV)

Jun 6th, 2017

Bryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.