The Crisis Series: Marketing Operations is growing in popularity. Business is seeing the advantage of having a Marketer on board with the unique skill set of strategy and big picture thinking, combined with the analytical skills to read and int

S3 EP8 Insights from a Fintech Marketing Generalist with Malavika Sudheesh

May 22nd, 2020 34m 19s

Crisis Series: We are all experiencing major disruption, due to this global health crisis and pandemic. This time is testing every marketer's ability to pivot, their knowledge across multiple tools and channels, as well as the test of working r

S3 EP7 Shaking Up Your 2020 Sales Strategy with Peter Strohkorb

May 20th, 2020 45m 49s

Crisis Series: Imagine a perfect world, where sales and marketing unite, and work together hand-in-hand with the customer experience in mind... This is the world that is possible, with some egos left at the door, and some better processes in pl

S3 EP6 Video Strategy and Creation with Gideon Shalwick

May 18th, 2020 54m 39s

Crisis Series: Video content and video marketing is doing incredibly well in 2020. Despite the crisis and pandemic, video is booming... offering businesses and personal brands an affordable and versatile channel to reach their ideal audience.I

S3 EP5 The Rise of Virtual Events with Hayley Lemon

May 14th, 2020 38m 24s

Crisis Series: The event industry has been destroyed by the outbreak of COVID19, and the lockdown and social distancing the ensued. This brings urgent changes to the event industry and forces marketers to pivot towards virtual events and digita

S3 EP4 Starting a Podcast with Deborah Wallace

May 11th, 2020 23m 1s

Crisis Series: Podcasting is becoming one of the most powerful mediums in the world for communicating. It has taken the original, ridiculously expensive radio show, and made it available to anyone with the desire to communicate or tell stories

S3 EP3 Marketing Leadership in the 2020 Crisis with Akshay Sardana

May 11th, 2020 39m 25s

Crisis Series: Marketing leaders are being tested like NEVER before. We are all experiencing a once-in-a-lifetime (hopefully) health pandemic, and marketing plans were dropped like hot potatoes in March 2020.My guest in this episode is Akshay

S3 EP2 PR in a Pandemic with Sharon Zeev Poole

May 5th, 2020 43m 12s

Crisis Series: PR is often used during a crisis, but what does it mean when we are all experiencing a global pandemic?I am chatting with Sharon Zeev Poole, Founder and Director of highly regarded boutique PR and communications agency Agent99 i

S3 EP1 Marketing Recruitment Insights during the 2020 Pandemic with Michael Barry

May 1st, 2020 46m 56s

Crisis Series: Marketers around the world, and across Australia, have been made redundant in the thousands since the start of March 2020. We are all grappling with how to deal with this pandemic, including the impact it will have on our marketi

S2 EP3 Being A Data-Driven Marketer

May 5th, 2019 24m 39s

What does it mean to be a data-driven or data-informed marketing manager? It certainly cannot happen in a silo, as it is crucial to have leadership on board promoting the benefits. It requires knowing the business goals and exactly what you nee

S2 EP2 Betsy Pavlica VP Social Media

Apr 18th, 2019 34m 39s

I am chatting with my awesome friend and brilliant marketer Betsy Pavlica, the VP of Social Media at marketing agency Evans Larson in Minneapolis, in Minnesota, in the US.We discuss getting started in marketing, and the challenges with managi

S2 EP1 Marketing Trends 2019: Breaking them Down

Mar 22nd, 2019 19m 8s

Time to have a closer look at the marketing trends of 2019, and I share my views on whether they can really have an impact on the day-to-day life of a Marketing Manager. https://www.forbes.com/sites/forbesagencycouncil/2019/01/15/11-trends-tha

S1 EP8 - My First Month As A Marketing Manager

Mar 13th, 2018 15m 49s

Advice from my own learnings after one month in my new Marketing Manager role.

S1 EP7 - How to Align Your Marketing Goals, Strategy and Tactics

Mar 6th, 2018 11m 7s

They guide and dictate how you spend your time as a Marketer. They are goals, strategy and tactics and together they form your Marketing Plan.In this episode I clear up some of the confusion that seems to be in many online articles, confusing

S1 EP6 - Job Hunting for Marketers

Feb 13th, 2018 18m 22s

Let's discuss the job hunting process for Marketing Managers, as well as some tips to boost your chances of securing that awesome role.I share my thoughts on the current business climate, the current LONG list of marketing roles, creating a ca

S1 EP5 - Data, Privacy and the GDPR - What Marketers Need To Know

Feb 6th, 2018 17m 42s

Marketers, What are you doing with your data, and when are you deleting it?New legislation is coming into play in 2018, and it is becoming a BIG talking point for Marketing Managers around the globe. Big discussions are finally taking place

S1 EP4 - 10 Key Skills of a Marketing Manager

Jan 30th, 2018 30m 19s

Time to get your skills on. Yes, managing marketing is the ultimate juggling act.It is a tricky market out there. Marketing Management isn't exactly as simple as it seems. No two roles are alike. In some businesses, you are the ultimate M

S1 EP3 - Hottest 6 Marketing Trends for 2018

Jan 23rd, 2018 30m 13s

The Marketing Trends for 2018 have arrived. Is your marketing strategy ready?It's THAT time of year. On this episode, I highlight what I believe are the current trends affecting Marketing Leaders and Managers for the coming year.It's import

S1 EP2 - The State of Marketing Dis-Education

Jan 16th, 2018 18m 18s

Isn't it time we had a chat about marketing education?The education options that lead to Marketing Management have changed dramatically over the past 20 years. Gone are the old requirements of long, expensive degrees. But if Marketers are not

S1 EP1 - Current Challenges for Marketing Managers

Jan 9th, 2018 12m 27s

Have you ever wondered what life is really like for a Marketing Manager?I start out with a brief history of Marketing Management and the 7 Stages. I look at the current state of Marketing Management, how today’s Marketing Manager has evolved,

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