This episode of Thriving in Business Podcast is a little special and different.Katie is speaking with someone who left the lucrative legal world - to set up one of the most incredible, and vital charities in Queensland.Katie had the privilege t

Ep 24. How I went viral and reached millions in two weeks by DIY'ing my own PR - A conversation with Katie Martel from Croft PR and Caitlin Langford from The Mamas Collective

Sep 1st, 2021 44m 23s

Today I’m chatting with Caitlin Langford, a Registered Nurse in gynaecology + oncology, mum to Four children and business owner of @the.mamas.collective.Caitlin also happens to be one of my Hour of Power PR coaching students. In the past two we

Ep 23 The rise of influencer industry and how it can work with your brand - Conversations with Ivy Talent

Jul 14th, 2021 44m 21s

Welcome back!Rach and I have had a little hiatus from the poddy after Rach welcomed another beautiful little boy into the world Maddox - huge congratulations Rach!So today, we’re chatting with Grace and Teagan, cofounders of Ivy Talent agency,

Ep 22 Brand design specialist shares how to make your brand special - all the tips from the talented Brittany Habib, brand design specialist and founder of Votive Brands

Mar 21st, 2021 44m 20s

Why is branding so much more than just a logo? In this episode, join Katie Martel of Croft PR; Rachel Callen of Full Stop Social Media and Creative Brand Specialist and founder of Votive Brands, Brittany Habib on how to make your brand one that

Ep 21: How to Rise with Reels - How to create stellar Reels using Instagram's 15-sec video channel

Feb 28th, 2021 39m 24s

Instagram's Reels are all the rage right now... but how the heck do you avoid looking like a dancing fool, and embracing this platform with genuine confidence to build a loyal, engaged, and thriving community?This week Katie and Rach chat with

Ep 20: Katrina Blowers: How to land TV news coverage and build your confidence with public speaking

Feb 9th, 2021 37m 34s

Ever wondered how to pitch and land TV news coverage? Is it even possible as a small business owner?Today we have the incredible Katrina Blowers, weekend presenter and senior reporter for the Seven Network who shares exactly how you can do that

Ep 19 Trauma, controversy and feminism in business - conversations with Tia Robson-Petch, founder of the Business Collection

Jan 7th, 2021 1h 3m

In the first episode for 2021, we chat with the founder of The Business Collection - Tia Robson-Petch.She's an incredibly inspiring founder of this game-changing publication pushing the boundaries sharing feminist and progressive conversations

Ep 18 DIY PR essentials for newspapers and TV media - conversations with News Ltd editor and Sky New journalist Elizabeth Tilley

Dec 7th, 2020 47m 29s

What's life really like as a print and TV journalist in 2020? And more importantly, what stories do journalists and editors need from business owners and marketers like us in today's day and age?In this Thriving in Business episode, we go behin

Ep 17 Conversations with Urban List founder Susannah George: How to build a media empire from your bedroom, and pitch PR stories to lifestyle media

Nov 19th, 2020 58m 56s

We are so honoured to chat with Susannah George, founder and CEO of Urban List, one of Australia and New Zealand’s largest independent media companies.Susannah’s a fifth generation entrepreneur who’s built a global business - and won a string o

Ep 16 Creating a cult, eco-conscious brand from spotting a gap in a saturated market - with Bubnest founder Astrid Schwartz

Nov 10th, 2020 30m 36s

In this episode of Thriving In Business Rachel Callan and Katie Martel chat with Astrid Schwartz, founder of BUBNEST - an iconic, organic Australian baby brand, with a loyal community of over 45,000 people who share in the joys of parenthood.We

Ep 15 How to grow and lead a stellar team to thrive in business with HR guru Kateena Mills from Club Sandwich

Nov 2nd, 2020 30m 57s

In this episode of Thriving In Business, we chat with Kateena Mills who, after years of gathering her HR consulting experience in Brisbane and the UK, started Club Sandwich HR to help business owners and their employees build thriving businesse

Conversations with Madison Connors of Yarli Creative: How to build a thriving creative business with 15,000+ "followers" in just six months with purpose and community

Oct 22nd, 2020 50m 49s

In this episode, we're privileged to share with the incredible insights of the incredibly talented, Madison Connors - a proud Yorta Yorta, Dja Dja Wurrung and Gamilaroi woman, activist, and founder and Creative Director of Yarli Creative.Today

The Dos and Don'ts of Influencer Gifting with Brianna Russo of The Bundle

Oct 8th, 2020 34m 37s

Influencer marketing is a given in 2020 - even if you're in the B2B space.In fact, 86% of markets are using influencer marketing since last year, and budgets for influencer marketing are skyrocketing. It's a huge portion of the work both Rach a

DIY PR and media content hacks with SitClique's Carmen Pascoe - how she pitched to media and reach millions through PR in two weeks

Sep 23rd, 2020 38m 49s

Can you land coverage in Australia's biggest media outlets - with zero previous PR experience, and only JUST starting in business? Carmen Pascoe, co-founder of the brand new babysitter marketplace, SitClique - has shown us ALL you can do just t

Master your Email Marketing with Jules Dan_Episode 11

Sep 16th, 2020 37m 40s

Is email marketing dead? With so many emails coming to our inboxes daily, you wouldn’t be the first to wonder whether it’s worth your while.HOWEVER, after this conversation with Jules Dan, email marketing wizard, you’ll understand just how powe

Episode 10: Three (3) Ways To Get Your Products In People's Pinterest Feeds

Sep 8th, 2020 7m 25s

With 300K active and highly engaged users in Australia, Pinterest is an awesome tool for brand discovery.While other social media channels have expanded, Pinterest has found a niche as THE go-to lifestyle channel. It’s the place people (predomi

TIB09 How to do your own Google Advertising to thrive in business - conversations with Sunday Digital's Kaity Griffin

Aug 31st, 2020 36m 28s

Are Google Ads "better" than Facebook ads for your business? Should you do both? Maybe you’ve tried your hand and given up at the site of the overwhelming Google Ads interface?In this podcast, Google Ads gun behind Sunday Digital, Kaity Griffin

TIB08 Conversations with MasterChef finalist Dani Venn - How to launch a thriving food brand with PR, Social and Brand Collaboration marketing!

Aug 25th, 2020 34m 24s

We chat with MasterChef Australia four times returning contestant, Melbourne-based mum of two,and now thriving entrepreneur behind the incredible Dani Venn Pineapple Curry Simmer Sauce in partnership with Coles. We chat about: How she's managi

TIB07 Launching an online business with PR, social and marketing hacks with PR and entrepreneurial Queen Fleur Madden

Aug 18th, 2020 52m 5s

In this episode of Thriving In Business we chat to Fleur Madden who you might know from her time as the CEO of The Red Republic. Famous for some huge campaigns with some amazing brands including Lorna Jane, Dominos, Westfield… to name but a few

TIB06 Working with influencers and building 5 businesses from scratch! Conversations with Katie Stevens

Aug 11th, 2020 22m 9s

We chat with Katie Stevens, the “Queen of Connections” - about her secrets to growing five thriving businesses, a following of hundreds of thousands of women in start-up life, and tips to working with influencers to grow your brand!Katie's an f

Episode 5: DIY-ing your own PR and 5 tips to start building your media and influencer relationships!

Aug 3rd, 2020 8m 22s

This week’s episode is a solo episode with Katie Martel of Croft PR sharing why small businesses need to do their own PR - and some epic tips for doing it in this current COVID climate.With traditional media outlets closing left and right, it m

Tips to grow a POWERFUL brand, so you're NOT competing on price - Conversations with digital and branding coach Petra Zink

Jul 28th, 2020 53m 26s

How do you build a brand so you’re no longer competing on price? This week we chat with Petra Zink, a former corporate high flyer, turned IMPACCCT Personal Branding & Digital Strategist Consultant who coaches countless start-ups and entrepreneu

How to use Facebook Groups to thrive in business, in COVID19 and beyond!

Jul 21st, 2020 21m 24s

Thanks to COVID-19, social media is going to be more competitive than ever. And best cost-effective ways to engage on social media, cut through the algorithm and drive meaningful leads for your business is through Facebook groups. But with 620

Conversations with Simone Mathews: How to build four businesses and 40,000 followers, while raising four boys!

Jul 13th, 2020 44m 9s

How do you build a community of over 40,000 people, land the cover of top magazines, run four businesses, all while being a mum of four boys?This week we chat with Simone Mathews, an icon of the holiday property owner and interior design indust

Thriving through COVID19 and beyond

Jul 7th, 2020 16m 29s

Welcome to the first of many episodes of the Thriving in Business Podcast with Rach and Katie.This is your place to master your PR, social and content marketing to thrive in business – during COVID-19 and beyond.In our very first episode, we th

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