Pharma Marketing Talk

Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled "Pharma 3D: Rewriting the script for marketing in the digital age."Topics for Discussion/Questions: Give us an short introduction to the e-book Pharma 3D.

UCB's State ScoreCards

May 13th, 2016 17m 45s

Cindie Dilley, Head of New Patient Value Focus at UCB, talks about UCB's State ScoreCards program, which won the 2016 eyeforpharma #efpphilly award for Most Valuable Patient Initiative. What are ‘The Report Cards’ (aka ScoreCards)?It is an inte

Hacking Healthcare

Apr 29th, 2016 17m 45s

Pharmaguy interviews Wendy Blackburn, Executive Vice President at In Touch Solutions. Wendy talks about her company's #ALLin campaign to document patient stories, how she became a digitally-savvy woman pharma 'pioneer,' and her views on how dig

Cross-Cultural Marketing: Reaching U.S. Hispanics via TV and Mobile Devices

Mar 29th, 2016 15m 7s

Pharmaguy interviews Lisa Valtierra, former Associate Director of Cross Cultural Marketing at Boehringer Ingelheim. We discuss how Boehringer Ingelheim engaged U.S. hispanics about diabetes in a culturally-relevant manner via TV, mobile, and th

Effectiveness of Pharma DTC Advertising

Feb 26th, 2016 31m 13s

Pharmaguy interviews Richard Meyer, Chief Digital Strategy Officer, Online Strategic Solutions, about a phone survey he conducted recently for a pharmaceutical client. We discuss the main findings of the survey.

Curation vs. Content Marketing: Which is Best for Pharma Marketers

Feb 25th, 2016 27m

Pharmaguy interviews Arsalan Arif, Publisher of Endpoints, about the benefits versus the drawbacks of content curation versus content marketing for pharmaceutical marketers in a social media world. We discuss the value of curated pharma/health

Want Digital Pharma Marketing “RESULTS”?

Nov 6th, 2015 39m

Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book "RESULTS: The Future of Pharmaceutical and Healthcare Marketing," which he co-authored with Scott Weintraub, Brad Sitler, Joanne McHugh, Roger Zan,

How Secure is Pharma Data?

Sep 9th, 2015 35m

Web Sites, Mobile Apps, Wearables Can Be Hacked!Pharmaguy interviews Jeff Greene, digital strategy lead at New Solutions Factory. Jeff discusses the the impact on pharma marketing to physicians and consumers of the recent Ashley Madison hack

Pharma's Use of Medical Conference Hashtags

Aug 5th, 2015 25m

Pharmaguy interviews digital consultant Len Starnes about the use of medical conference hashtags by the pharmaceutical industry.The conversation covers these issues and questions:What sparked this discussion about pharma's use of medical soc

Pharma-Patient Collaboration

Jul 29th, 2015 33m

Activist Survey is a "Wake Up Call"Pharmaguy interviews Jack Barrette, CEO of WEGO Health, who summarizes the result of the Pharma Edition of the 2015 WEGO Health Patient Engagement Survey.

Reaching a Targeted Young Audience Via Instagram

Jul 16th, 2015 27m

Amazing Social Media Campaign or Creepy Spam?Pharmaguy interviews Jonathan Richman, founder of Dose and Expound. You might remember Jonathan as the creator of the blog Dose of Digital, which provided insights on the use of digital technology

Pharma-Sponsored Mobile Health Gaming Apps

Jul 2nd, 2015 18m

Sanofi's Mission T1D for Children with Type 1 DiabetesPharmaguy interviews Becky Reeve, Head of Professional Relations, Diabetes Franchise Sanofi UK & Ireland. We talk about Mission T1D, a new gaming app for children with type 1 diabetes in

Use of Gaming Mechanics & Mobile Technology to Boost Pharma Sales Performance

Jul 1st, 2015 24m

Pharmaguy interviews Duncan Lennox is CEO and Co-founder of Qstream, a mobile sales performance platform for igniting high-performing teams, about the use of gaming and mobile technologies to increase the effectiveness of pharma sales teams.Q

The Mobile Health Library Platform

Jun 2nd, 2015 23m

Apps for Rx Adherence & Outcomes SupportPharmaguy interviews Rob Dhoble, CEO of Adherent Health, LLC., about Mobile Health LibraryTM (MHL), which is a HIPAA privacy-protected mobile app platform built for the unique education, service, and su

Combatting PharmaPhobia: Conflict-of-Interest Myth Busting!

May 19th, 2015 35m

PharmaGuy interviews Thomas P. Stossel, M.D., visiting scholar at the American Enterprise Institute for Public Policy Research, about his new book, PharmaPhobia, and his call to action against the "Conflict of Interest Movement."In PHARMAPHOB

Connecting the Social Media Dots

May 8th, 2015 23m

Which Pharma Companies are Succeeding in the Social Media Space?Pharmaguy interviews Rebecca Canvin, Social Media Manager, and Rick Evans, Digital Strategist at Ogilvy Healthworld.We discuss the "Connecting the Dots" survey, which evaluated h

Patients Included Charter

May 7th, 2015 31m

A Roadmap for Patient-Centric ConferencesPharmaguy interviews Casey Quinlan, Co-Founder at Patients for Clinical Research, journalist, author, ePatient and patient advocate, about Patients Included: A Charter for Conferences and how the pharm

A KOL by Any Other Name

Mar 30th, 2015 25m

Should Pharma Replace the Term “KOL”?Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives.Topics/Questions discussed i

The Three Pillars of Sanofi's Patient-Centric Strategy

Mar 20th, 2015 34m

Input, Solutions, CulturePharmaguy interviews Anne C. Beal, MD, MPH, Chief Patient Officer, Sanofi, and Melva T. Covington, MPH, MBA., PhD, Project Leader, Research and Develooment, Sanofi. They talk about their roles in bringing the patient

What Do Docs Discuss Online?

Mar 12th, 2015 24m

Will New FDA Guidelines Allow Pharma to Join In?Pharmaguy interviews Peter Kirk, CEO & Sermo, who talks about the nature and value of physician discussions on Sermo and how pharma can engage docs on social media sites and online discussion bo

Stop the Mobile Insanity!

Feb 19th, 2015 33m

New Strategies for Pharma in the mHealth MarketPharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance (see Bio), who talks about his company's Pharma App Benchmarking 2014 report and what changes pharmaceutical companies

Sizzle Sells, Even for Doctors

Jan 8th, 2015 30m

Are Better Headlines Just What the Doctor Ordered?Pharmaguy interviews Jeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on how Doximit

Improve Your Social Media Listening Skills

Dec 11th, 2014 36m

The Tools You Need & What You'll LearnPharmaguy interviews Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., who talks about her passion for social media listening for pharma and who within the organization is best suit

A Sharp Way to Improve Patient Adherence

Dec 2nd, 2014 18m

The Sharps Patient Support SystemPharmaguy interviews David P. Tusa, CEO and President, Sharps Compliance, Inc.(see Bio), who describes The Sharps Patient Support System and how his company collects data from sharps containers to determine wh

Mobile Technology, Pharma & the Future of Healthcare

Oct 24th, 2014 30m

The Mobile Health Competence Centre Hosts Online DiscussionsPharmaguy interviews Juan Cornet, Director, mHealth Competence Center, who summarizes the key takeaways from an hour-long #mHealthPharma TweetChat on how pharma can develop high qual