Leanne Dow-Weimer
Markigy: The Science of Marketing StrategyEpisodes
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Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It
Advertising Elasticity and Strategic TimingJoining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to
Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.Episode Highlights:Journey from Retail to SEO: Discover how
Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformat
Join host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertisi
In this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey from the fields of professional martial arts to the peaks of entrepreneurship. Zach’s story is
Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listene
We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come f
Joining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will
We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting. L
In this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor.Christina, an award-winning customer-c
Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditchin
In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.During our conversatio
In this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experi
In this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch.Brian, with a rich background in delivering res
In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and chal
True leadership is about listening.You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.And that’s especially true at the startup stage — and doubly so when engaging in category
In the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation. Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GT
At the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further the relationship is email marketing. in this ever-evolving landscape, it's easy to be swayed b
For every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization. Ryan Williams is the Head of Demand Generation at Nucleus Healthcare, where he draws upon his engineering background to find
There is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconven
Being a stellar marketing leader is not just about external success, it’s about becoming a change agent within your organization.Nobody knows this better than the guest of this episode, fractional CMO and seasoned marketing leader Andrew Bolis.
Julia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices, strategies, and techniques to drive growth and crush quotas.This serial entrepreneur and go-to-
B2B brands are hungry for growth - but are they approaching LinkedIn and other paid channels the right way?Justin Rowe is the CMO of Impactable, a bonafide LinkedIn marketing expert, and a startup founder whose B2B marketing agency was acquired
What can you learn from your competitors' experiments?Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS founders write more effective copy, identify website flaws, and learn from competitors.Andres l
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