Wendy O'Donovan Phillips
Marketing Mysteries Solved!Episodes
Episodes of Marketing Mysteries Solved!
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The Leadership Mystery In this lively discussion with my friend Dr. Jim Boyle III – a distinguished and accomplished oral and maxillofacial surgeon who is a leader with the American Dental Association, Pennsylvania Dental Association and the Pe
The Differentiation Mystery A worry-free home. A personal living experience. Warm staff. This is Aliviya Rose Manor, headed up by Terrance Schabilion and his wife Wendy. Their small, private community is nestled in a residential neighborhood, c
The Automation MysteryMarketing automation isn’t really about the mechanization of communications, it’s about helping as many families as your community possibly can. There are two universal truths in marketing, says my guest in this episode, S
In this episode, Jenni Bost, Vice President of Marketing with Radiant Senior Living, and I unpack together the proper use of AI in marketing. The story starts with technology preceding artificial intelligence. She and I both believe in first ga
Too much management, not enough leadership. That’s what my guest, Shane Ness, Regional Director of Sales at MBK Senior Living, and I believe is the root cause of low occupancies from a sales perspective. In this episode, Shane and I explore the
My guest in this episode is Niki O’Brien, Director of Sales and Marketing with Legend Senior Living and winner of 2016 Argentum Sales and Marketing Director of the Year. Niki loves solving problems with her team and is an expert on revenue grow
After families make the decision to move an elder into a senior care community, there is a natural feeling of disconnection opposed with a deep desire for involvement. My guest in this episode is Doug Wilcox, CEO of How’s Mom, an app provided b
If we just shared our secrets and set and worked toward the right industry benchmarks, there are enough aged adults in the U.S. to get every operator in the nation to 100% occupancy. This is the philosophy of my guest in this episode, Cassie Tw
Are your communities addicted to referral agencies? In this episode, my guest Angie Hildebrandt from 31-location Our House Senior Living unpacks why the industry is glued to referral agencies, what it’s costing senior care organizations like yo
My guest in this episode is Tom Sanders, the mastermind behind Senior Stock Photos, a stock photography company that provides stock photos of seniors over the age of 55. What I love most about Tom’s work is that he creates authentic senior stoc
Some folks are just naturally curious, creative and engaging, and Rachel Hill Creative Director for Senior Living Foresight, is one of them. In fact, Rachel is one of my favorite creatives in the senior living industry. She’s a writer, she’s a
Sales and marketing outcomes are directly impacted by inputs. What inputs are mission critical? In this episode, my guests say critical inputs include research to uncover true messaging from brand to values and beyond, mutual respect for everyo
There are clues lurking in your existing marketing that will reveal your preferred buyer’s journey right to your door, show you precisely what is working well that can be bolstered for stronger results and expose exactly what’s not at peak perf
You are tired. Your clients need too much from you. You are short staffed. You’re ready to quit and go work at Starbucks. My guest in this episode, Brenda Abdilla, lets us go there in our minds. Then she offers practical experience and concrete
Do you feel exhausted? Stressed about work and life? Like you are working harder with less fulfillment than ever? You are not alone, and there is a solution. Certified leadership coach, Sarah Ciavarri, PCC, CDTLF, CDWF-C, M.Div., joins me in th
What if there was a senior living brand that was powered by pixie dust and sprinkled good juju for everyone it touched? It’s not that silly a notion, actually. My guest Christy Van Der WestHuizen is Vice President of Sales and Marketing at MBK
The Empathy Mystery Empathy is the ability to understand and share the feelings of another. Brené Brown writes in Atlas of the Heart, “If research is going to serve people, it has to reflect their experiences.” What if marketing analytics and
My dear friend and guest in this episode, Dawn Abbott, lost her business partner, husband and father of her three kids in a catastrophic boating accident. A few years later, the live events company she and her late husband had built to a multi-
When was the last time you immersed yourself in the deep work, losing track of time as you engage your creative mind? My guest in this episode is Larry Williams, Director of Sales and Marketing at L&R. He and his team understand that “every day
Often, we think external circumstances must change before things can get better: numbers are low because we are in a recession, census is low because of a pandemic, new leads dipped because of encroaching competition. My guest in this episode,
The Japanese term wabi-sabi refers to the concept of accepting imperfection in design and life. Few people I know embrace wabi-sabi in sales and marketing like guest in this episode, my friend Steve Moran. Steve is founder of Senior Living Fore
How to close more move-ins without being “salesy”? What are key questions to really get families and future residents talking? How best to align sales and marketing teams for best overall results? My guest Mandi Grimes is a true maven of sales
Brené Brown and nursing scholar Theresa Wiseman agree there are four attributes to empathy: to be able to see the world as others see it, to be nonjudgmental, to understand another person’s feelings and to communicate your understanding of that
What if there is a natural fluidity to connecting with people on the web just as in real life? In this episode, my guest Dr. Seth Hall describes his family’s generations-long commitment to forming genuine bonds with patients, team members and a
How do you rebrand and rename a 60-plus location organization while preserving 40 years of existing brand equity then update dozens of collateral pieces – all in less than 9 months? One step at a time. My guest Missy Day has 24-plus years of ex
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